CMO (Chief Marketing Officer)

We are an international group of companies operating across European and Latin American markets. We build and scale our own products and projects in e-commerce with in-house logistics, affiliate marketing, and performance marketing.

Remote / Full-time – Kyiv time zone (EET / EEST)

Mission of the Role

To turn partner traffic into a recognizable brand and loyal customers that deliver sustainable growth in LTV and revenue.

Requirements

• 4–6 years in marketing, including 2+ years in a leadership role.

• Experience in D2C / e-commerce / Health & Beauty / FMCG with a solid understanding of direct online sales.

• Proven product marketing experience: positioning, GTM, and launching offers from scratch with measurable results.

• Experience working with offers, pricing, funnels, and their unit economics (COD or marketplaces a plus).

• Experience building and managing product subscriptions / a continuity model.

• Experience building and scaling partner (affiliate) traffic.

• English at Upper-Intermediate (B2+) level, preferably C1.

• Ukrainian at C1 level or above.

Knowledge

• Product marketing core: Ideal Customer Profile, positioning, messaging, competitive analysis, product-market fit.

• Building a straight-sale business model: offer ladder, pricing, funnels, unit economics.

• GTM mechanics: launching into new markets, product launches, hypothesis testing.

• Retention / CRM marketing: segmentation, replenishment, LTV growth.

• Performance, affiliate, and marketplaces: the mechanics and economics of each channel.

• Metrics: acquisition (CAC, CR), value (LTV, AOV, ROMI), cohort analysis, COD economics (delivery rate).

• Advertising regulations in the Health & Beauty niche, and GDPR / local regulations across LATAM and the EU.

Skills

• Thinking in terms of unit economics and making data-driven decisions.

• A/B testing offers and creatives, and scaling winning hypotheses quickly.

• Strong analytics: working with reporting and raw data, and structuring it fast.

• Managing by objectives: OKRs / KPIs, building metrics and performance controls.

• Building relationships and communicating with international partners.

Key Responsibilities

• Designing and launching a new straight-sale business model across LATAM, Europe, and the USA.

• Driving traffic (affiliate, performance, marketplaces) for both the current and the new model.

• Owning pricing, funnels, and positioning.

• Running GTM and launching new products / offers across the EU, LATAM, and the USA.

• Growing retention / CRM marketing to increase LTV.

• Managing the budget, analytics, and reporting for the CEO.

• Managing the brand and product line for cross-sell, promos, and offer-focused creatives.

Compensation Package

• Flexible schedule: the option to start your workday between 8:00 and 11:00.

• Paid vacation (20 working days per year) and sick leave, plus additional days off on public holidays.

• Additional paid days off for your birthday, the birth of a child, marriage, or the loss of a close relative.

• Fully covered business travel (transport, accommodation, per diem).

• Investment in professional development - training, certifications, and access to courses and professional resources.

• A "Cafeteria"-style benefits system to cover individual needs within a set budget: sports, medical services, professional literature, coworking, equipment repair, and more.

Recruitment Process

• Pre-screening for fit between experience and requirements.

• Recruiter interview.

• Technical interview.

• Interview with the Hiring Manager.

• Reference check.

We do not cooperate with or consider candidates from russia or belarus in our recruitment process.